Auto Manufacturer Nissan is looking to create additional buzz around the launch of the brand's "My Versa Road Trip" social media ad campaign for the launch of the all new 2012 Nissan Versa. In turn, HCA devises an entire digital and social media celebrity car giveaway contest surrounding Nissan's "My Versa Road Trip" program. The objective is to align with a recognizable celebrity who has a vast social media network and allow them to gift one of their deserving fans a brand new 2012 Nissan Versa.

HCA contracts mega superstar, Britney Spears, as the celebrity partner for this campaign. With over 10 million+ followers on her Twitter and over 14 million+ likes on her Facebook page, Britney is the ideal candidate and has already generated billions of valuable impressions for Nissan along the way of this program. 

Congrats to the winner! On behalf of Britney Spears, HCA & Nissan, we wish you all the best. Enjoy your brand new Nissan Versa!