Hype Creative Agency | Public Relations, Marketing, Special Events

Nissan Versa Car Giveaway Contest

HypeCreative — Mon, 02 Jan 2012 05:45:17 +0000

Auto Manufacturer Nissan is looking to create additional buzz around the launch of the brand's "My Versa Road Trip" social media ad campaign for the launch of the all new 2012 Nissan Versa. In turn, HCA devises an entire digital and social media celebrity car giveaway contest surrounding Nissan's "My Versa Road Trip" program. The objective is to align with a recognizable celebrity who has a vast social media network and allow them to gift one of their deserving fans a brand new 2012 Nissan Versa.

HCA contracts mega superstar, Britney Spears, as the celebrity partner for this campaign. With over 10 million+ followers on her Twitter and over 14 million+ likes on her Facebook page, Britney is the ideal candidate and has already generated billions of valuable impressions for Nissan along the way of this program.

Congrats to the winner! On behalf of Britney Spears, HCA & Nissan, we wish you all the best. Enjoy your brand new Nissan Versa!

Ke$ha’s Terry Richardson Photoshoot for Casio Baby-G

HypeCreative — Fri, 02 Dec 2011 05:42:56 +0000

As the official brand ambassador for Casio Baby-G, Ke$ha photographs with famed photographer Terry Richardson to capture the best shots for the launch of the new watch collection.

Ke$ha Named Global Brand Ambassador for Casio Baby-G Watch

HypeCreative — Wed, 02 Nov 2011 04:35:25 +0000

Casio was looking to partner its Baby-G line with a global brand ambassador that can relate to their target consumer and generate a huge amount of media around the launch of their new collection. The company turned to HCA to create a licensing and endorsement platform to find a celebrity that would align with this objective. In turn, HCA secured platinum-selling artist Ke$ha as the ambassador for the Baby-G series, and negotiated the terms of the agreement. In conjunction with the launch, Casio held a press conference at its annual "Shock The World" event, where Ke$ha announced her partnership with the Baby-G brand, displaying the line's timepiece collection.

The artist's influence as the global brand ambassador has widely grown the consumer demographic for Baby-G and maximized their exposure in the press.

Sandisk

HypeCreative — Sat, 22 Oct 2011 18:39:54 +0000

Puma

HypeCreative — Sat, 22 Oct 2011 18:37:59 +0000

T-Mobile

HypeCreative — Sat, 22 Oct 2011 18:35:20 +0000

Motorola

HypeCreative — Sat, 22 Oct 2011 18:31:21 +0000

Casio

HypeCreative — Sat, 22 Oct 2011 18:29:17 +0000

Helio

HypeCreative — Sat, 22 Oct 2011 18:27:15 +0000

G By Guess

HypeCreative — Sat, 22 Oct 2011 18:24:50 +0000